The ASICS × A.P.C. Tennis Collection is a curated 50-piece wardrobe that balances A.P.C.’s Parisian minimalism with ASICS’ Japanese tech heritage—putting premium craft and functionality on display. Rooted in clean 70s-mod aesthetics and built with ASICS’ signature performance innovations, it's a perfect match of form, function, and flair.

Client: ASICS Tennis

Agency: All These Things

Agency Producers: Malherbe Pelser, Victoria Clark, Ashleigh Coetzee

Production House: Bouch

Creative Producer: Matt Bouch

Creative Direction: Simon Pocock

Production Manager: Pano Ladas

DP: Marcus Hebbelmann

Camera Assistants: Chris Hohdall-Mayer

Post Production: Farm House Studios

Stills Retoucher: Michelle De Oliveira