Novak Djokavic is a maestro on the court. We set out to showcase his iconic 'violin celebration' and show his mastery of the game. His face lit up when we took out the violin, and he jumped onto a Facetime with his daughter for her to watch him play. I think this might have been the highlight of the US Open Collection shoot for Novak (and for us)

Agency: All These Things

Agency Lead: Malherbe Pelser

Global Marketing Manager, Racket Sports, ASICS: Louis Rouach

Social Media Specialist, ASICS Tennis: Ricky Hernandez

ATT Project Managers: Ashleigh Coetzeer, Toni Botha, Sarah Briggs, Vicki Clark

Director/Producer: Matt Bouch

Cinematographers: Marcus Hebbelmann, Devon Carter

Camera assistant: Sean Robinson

Sound: Zahir Isaacs

Wardrobe stylists: Kristin Pienaar & Lydia Van Niekerk

Line producer: Pano Ladas

Post Producer: Michelle Nel

Post Production: Farmhouse Post

Colour: Ludus